bubly x bublé
To help launch bubly sparkling water into it’s 2nd year, with all new flavors, bubly entered into it’s still on-going partnership with Michael Bublé. A playful approach to getting consumers to make bubly a household name, the two brands poked fun at each other and the results made a big impact on the brand overall.
Initial launch of the campaign consisted of a TV Spot that aired during Superbowl LIII in 2019.
ROLE: Creative Direction, Brand Design lead, final edit approvals
freshly x top celebrity chefs
Dine at the Che'f’s Table - The best seat in your house.
The best meals you’ll ever eat are the ones you least expect. Combinations you wish you’d thought of and techniques you’ve only heard of. Places you haven’t been before, and dinners you think of long after they’re done. For a few short weeks, we’re bringing the creations of four world-famous chefs back to the Freshly menu—each one crafted with experience, inspiration, and flavors you won’t forget.
You’re invited to taste them all. Pull up a chair, and dine at the chef’s table.
ROLE: Creative Direction, final edit approvals
HelloFresh x Mindy Kaling
MEALS WITH MINDY
Alexa, move over. Because we’ve got something better than a disembodied voice helping you in the kitchen. We’ve got MINDY KALING. The self-proclaimed “solid, B-minus cook.”
We’ll follow Mindy on a sitcom-style adventure in the kitchen, as she “teaches” us a thing or two about the art of cooking. In each episode, she’ll make a different HelloFresh recipe for a different occasion (and a different Mindy), relying on her sense of humor and our easy recipe cards to guide her.
The takeaway? You don’t need to be a great chef to cook—or help others cook —a delicious HelloFresh meal. All you need to do is have fun with it.
ROLE: Creative Direction, initial concept design & production approach
