EXPERIENCE


TODAYTIX GROUP : CREATIVE DIRECTOR
MAY 2023 - PRESENT

Head of creative for the TodayTix Group portfolio of brands, with TodayTix in the forefront. Remote leadership of day-to-day creative initiatives developed by an internal team of designers and writers in both the US and UK. Responsible for leading the charge for a brand refresh to keep the evolving TodayTix brand relevant, pushing innovation, and ensuring creative consistency in global markets.

FRESHLY : SENIOR CREATIVE DIRECTOR
MAY 2 0 2 1 - MARCH 2023

Head of creative for the Freshly brand across touchpoints for D2C business, and rapidly
expanding B2B channels. Creative leader, responsible for building and inspiring internal
creative team, specializing in design, writing, creative operations and production aross
brand initiatives and performance marketing creative needs.

Day to day creative leadership over BAU assets + development of 3 integrated marketing
campaigns(a first for Freshly), TV Campaign, development of new meal and product
launches, and a branding refresh with positioning refinement.

HELLOFRESH : DIRECTOR, BRAND & CREATIVE
SEPT 2 0 1 9 - S E PT 2 0 2 0

Creative leadership for team of 15, made up of creative writers + designers, across key
brands in D2C meal kit category; HelloFresh, Green Chef and EveryPlate. Responsible
for definition and implementation of brand and photography guidelines, and creative
strategy that was then translated into growth marketing initiatives for performance
channels.

TV/Video development, influencer partnerships, paid digital & social media, in-box
communications, as well as weekly creative management of recipe photography, and
future product innovation.

PEPSICO - DESIGN & INNOVATION : DESIGN DIRECTOR
NORTH AMERICAN BEVERAGES, WATER+
AU G 2 0 1 6 - S E PT 2 0 1 9

Cross-functional design leadership to ensure success and creative
excellence for PepsiCo’s fast-growing Hydration Portfolio of brands. 360 brand
development, overall brand design, creative strategy, visual identity system, activation
and execution for two new brand launches in LIFEWTR, and bubly sparkling water, in
addition to future innovation brands for the beverage market.

MATCH MARKETING GROUP(formerly circle one marketing) : CREATIVE DIRECTOR
OCT 2 0 1 4 - J U LY 2 0 1 6

Supervise an insights driven team of 20+ creatives responsible for several brands within
the agency, with a focus on food, retail, and health and wellness brands, in addition to
leading all new business opportunities.

CIRCLE ONE MARKETING : SENIOR AD, ACD, CREATIVE DIRECTOR
A P R I L 2 0 0 8 - O CT 2 0 1 4

Lead core teams in creative and conceptual art direction on multiple brands
in the CPG space.

BRANDS + CLIENTS

Freshy
HelloFresh
bubly sparkling water
LIFEWTR
PepsiCo
Aquafina
Campbell’s
FujiFilm
BIC
New Balance
Anhueser-Busch
Sargento
Tastykake
TodayTix

AWARDS + HONORS

PepsiCo Chairmans Award recipient
LIFEWTR launch 2017

PepsiCo North American Beverages, Bevvies Awards, 3 x Smart Innovator recipient:
LIFEWTR launch in 2017, bubly brand launch in
2018, bubly Bublé activation 2019

Bev Digest 2018
Best in Packaging Design - bubly

Graphic Design USA, American Package Design
Awards 2011, Tastykake, Packaging Redesign

EDUCATION

SYRACUSE UNIVERSITY, BFA
College of Visual and Performing Arts, Communications Design

YALE SCHOOL OF MANAGEMENT + AIGA
Summer 2013
Business Perspectives for Creative Leaders