FujiFilm : Wonder Photo Shop NYC
THE ASK: Create a brick and mortar shop for FujiFilm Instax brand in New York City as a place for inspiration and engagement with consumers. Leveraging the growing popularity of the makers movement, we worked to establish a space that fosters crafting and creative exploration. The team at Match Marketing Group designed and built this space from the ground up, hands on in the creation both in concept, and physically hanging signage on the walls.
Location: Flat Iron District NYC, 176th 5th ave
Brand: FujiFilm Agency: Match Marketing Group
ROLE: Creative Director, leading a small, core team of designers, writers and makers to bring the space to life. This was the first project of its kind for our agency, and we took on the challenge head on - collaborating and learning alot along the way!
From concept development and renderings of the vision for the space overall, to the final product:
Brand activations that drove foot traffic at launch of the shop and continued to drive awareness of the full experience
