Freshly.
Your Daily Dilemma, Answered.

“What’s for Dinner?” This age-old question was the jumping off point for Freshly’s first-ever fully integrated campaign. Inspired by the insight that we make an average of 35,000 decisions a day (leading to information overload and question fatigue), the campaign presents Freshly as the effortless answer to your daily “What’s for Dinner?” dilemmas—playfully suggesting that while life can be overwhelming, mealtime doesn’t have to be.