bubly sparkling water : brand development

The sparkling water category was rapidly growing, and PepsiCo had yet to get into the game in a big way. Existing water brand, Aquafina tried several attempts to launched and re-launched with a sparkling variety, but each attempt failed. It was time for PepsiCo to get into the game in a big way. A new brand was needed.

THE ASK: Launch a new sparkling water brand that is consumer-focused, and design-driven, to meet the consumer needs within the millennial market. 

ROLE: Design Director responsible for leading brand design development including hands-on design/writing + creative strategy