Freshly : Packaging Redesign
After completing a refreshed Brand Positioning for the Freshly Brand, the team was tasked with aligning the Packaging Design System to the evolved brand ethos - and a sleeve redesign took place.
FROM : Multiple product lines with brands within the brand, and unique looks per line
TO : A food-first design that highlights key attributes for each meal that still brings the brand together in a clean, and cohesive way.
>
The Anatomy of the Sleeve
SIDE PANEL OPTIMIZATION
Inspiration & Swipe for Exploration
Freshly Rebrand Creative Moodboard